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We hear a lot about Extended Reality these days and, while neither AR or VR has reached maturity, AR is already having a significant impact on most business sectors. Retailers, advertisers, educators, travel experts, and more have begun to incorporate AR into their products, services, and marketing campaigns.

In a couple of years, 5G will be a reality, at least for all of the US, and probably many countries in the European Union and Asia. If you are just learning about 5G and wondering how it is going to impact AR’s growth and subsequently your products or services, you are not alone. 5G is t…

Over the past two years, we have seen numerous examples of how AR is becoming a game-changer for many industr…

I just finished day one at Digital Hollywood. What an exciting day! I had the honor of kicking off the day mo…

This was a really fun panel to moderate. If you were not able to attend you can still view the session’…

If you are working in marketing, advertising, PR, or retail, now is the time to develop an AR strategy for yo…

2019 is turning out to be a really interesting year for those of us working in the XR field (XR meaning AR, M…

I usually don’t post about my own technology but I think I have to make an exception this time. We just added…