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Is AR the road to real VR? If you have asked yourself the same question, please comment or share your thoughts with this post. I am working on two (very different) immersive projects and would love to hear what other people are working on, AR or VR, think about this. Hear me out and let me share briefly what I am doing and see what you think

I am working on an AR project, a “life-size-location event,” a “Haunted House.” It is a real size environment; it will need to be experienced outdoors, on a field, gym, or some other area where you can fit a house J (baseball, football fields are great ch…

OK, I want to use AR. How do I get started? Five easy steps.   Do you work in marketing? Or advertisemen…

As I’ve explained in the past, devising an AR strategy for your business is a complex process with many varia…

Undoubtedly many businesses are asking themselves this very question, is AR a key part of our strategy moving…

  Can AR have a Meaningful Impact on Retail?   As many of you know, I run a company called SparxWor…

SparxWorks, the leading AR platform for advertisers and content publishers, announced two additions to its Bo…

  As many of my readers already know, I have been making digital learning products and online courses fo…