Before starting SparxWorks, Bill was the COO of the Knowledge Kids Network, which launched and operated a network of award-winning websites for families and educators. These sites contained thousands of articles, hundreds of games, and a comprehensive marketing partnership with AOL and other prominent companies. Prior to Knowledge Kids Network, Bill served as VP of Production for IXL Los Angeles, a Nasdaq public company. In that capacity, Bill was responsible implementation of over 100 projects including websites and other projects for Polygram, Fox, Warner Brothers, NewsCorp, Baker and Taylor, Mazda, Kawasaki, Universal Studios, and Technicolor, among others. Bill is also a veteran of Philips Media, a division of Philips NV, where he oversaw two multimedia production studios. Today, Bill is widely regarded as a leading expert in Augmented Reality and is a frequent panelist and speaker at cutting-edge technology conferences.